Meet Puerto Rican Baby Boomers - 2019
Utilizing MBP´s daily tracking consumer research tool, Gaither has created a profile of Puerto Rican Baby Boomers. The profile includes demographic details, consumption patterns that set them apart from other generations, and a look into their media consumption habits.
MBP or Media Brand Profiles
Gaither's own ongoing consumer-based tracking survey that measures and monitors media exposure and brand consumption. Achieving over 28,000 annually, 80 face-to-face interviews per day among a representative sample of population aged +12.
All purchases include a complimentary presentation of the report by our team.
This presentation covers the following topics:
- Consumption Habits
- Media Consumption Habits