Meet Puerto Rican Baby Boomers - 2019

Meet Puerto Rican Baby Boomers - 2019

Utilizing MBP´s daily tracking consumer research tool, Gaither has created a profile of Puerto Rican Baby Boomers. The profile includes demographic details, consumption patterns that set them apart from other generations, and a look into their media consumption habits. 


MBP or Media Brand Profiles 

Gaither's own ongoing consumer-based tracking survey that measures and monitors media exposure and brand consumption. Achieving over 28,000 annually, 80 face-to-face interviews per day among a representative sample of population aged +12.


All purchases include a complimentary presentation of the report by our team.

  • File Format


  • Slides


  • Contents

    This presentation covers the following topics:

    • Background
    • Demographics
    • Lifestyle
    • Consumption Habits
    • Media Consumption Habits