Puerto Rican Pan Beneficiaries' Insights - 2019
Gaither conducted a syndicated qualitative consumer research among PAN beneficiaries. The objective was to identify how their brand preferences and shopping habits were changed during the period when the program was injected with $1,400MM after the September 2017 hurricanes, in anticipation to the additional $600MM that were approved for July 2019 onward. A must-have for marketing and trade managers!
MBP or Media Brand Profiles
Gaither's own ongoing consumer-based tracking survey that measures and monitors media exposure and brand consumption. Achieving over 28,000 annually, 80 face-to-face interviews per day among a representative sample of population aged +12.
All purchases include a complimentary presentation of the report by our team.
The report includes the following sections:
- Insights into a PAN Beneficiary
- Monthly Expenses
- Grocery Shopping Habits
- Highlights of Retail Outlets Visited
- The Role of the Store Shopper
- National vs. Store Brands
- Shopping Habits Changes Resulting from Incremental Funds