Puerto Rican Pan Beneficiaries' Insights - 2019

Puerto Rican Pan Beneficiaries' Insights - 2019

Gaither conducted a syndicated qualitative consumer research among PAN beneficiaries. The objective was to identify how their brand preferences and shopping habits were changed during the period when the program was injected with $1,400MM after the September 2017 hurricanes, in anticipation to the additional $600MM that were approved for July 2019 onward. A must-have for marketing and trade managers!

 

MBP or Media Brand Profiles 

Gaither's own ongoing consumer-based tracking survey that measures and monitors media exposure and brand consumption. Achieving over 28,000 annually, 80 face-to-face interviews per day among a representative sample of population aged +12.

 

All purchases include a complimentary presentation of the report by our team.

  • File Format

    PDF

  • Contents

    The report includes the following sections:

    • Insights into a PAN Beneficiary
    • Monthly Expenses
    • Grocery Shopping Habits
    • Highlights of Retail Outlets Visited
    • The Role of the Store Shopper
    • National vs. Store Brands
    • Shopping Habits Changes Resulting from Incremental Funds
  • Slides

    110

$2,500.00Price
 

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