The State of the Media in Puerto Rico - 2019
Utilizing MBP´s daily tracking consumer research tool, based on the responses of 28,000 annual interviews, Gaither has built and extensive profile of the Puerto Rican Media landscape, including fourteen different media, both traditional and digital: local television, pay television, radio, print newspaper, out of home advertising, cinemas, magazines, internet, social media, digital newspapers, online news, digital magazines, video streaming and audio streaming. There is nothing like this in the market!
MBP or Media Brand Profiles
Gaither's own ongoing consumer-based tracking survey that measures and monitors media exposure and brand consumption. Achieving over 28,000 annually, 80 face-to-face interviews per day among a representative sample of population aged +12.
All purchases include a complimentary presentation of the report by our team.
The State of the Media includes the following information for each of the fourteen media - both digital and traditional - included
- Medium penetration, total and by core target group
- Major vehicles
- Shares of vehicles
- Duplicity among vehicles
- Time spent with each medium (not available for all)
- Time of day where medium is consumed
- Other consumer-behavior related data
- Duplicity of medium with other media in the course of one week