Trade Purchase Indicators - 2019
Utilizing MBP´s daily tracking consumer research tool, Gaither has built a presentation analyzing the key trade channels in the Island, looking at consumer dynamics with each, and the duplicity among them.
MBP or Media Brand Profiles
Gaither's own ongoing consumer-based tracking survey that measures and monitors media exposure and brand consumption. Achieving over 28,000 annually, 80 face-to-face interviews per day among a representative sample of population aged +12.
All purchases include a complimentary presentation of the report by our team.
File Format
PDF
Slides
28
Contents
This presentation includes charts with the following data:
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Visit Incidence for Trade Channels Measured by MBP
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TOM Awareness for Food Stores
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Past Week (PW) Food Store Visit Incidence
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Share of last visit
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Satisfaction with Product Availability
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Amount spent
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Method of payment
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Influence of shopper on choosing store
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PW Drug Store Visit incidence
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PW Drug Stores visited
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Items purchased in Drug Stores
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P30D Club Store Visit Incidence
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Club Stores Visited
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Items purchased in Drug Stores
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Share of Place of Purchase for MBP Categories
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Duplicity across channels visited
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Other relevant information
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