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Trade Purchase Indicators - 2019

Trade Purchase Indicators - 2019

Utilizing MBP´s daily tracking consumer research tool, Gaither has built a presentation analyzing the key trade channels in the Island, looking at consumer dynamics with each, and the duplicity among them. 


MBP or Media Brand Profiles 

Gaither's own ongoing consumer-based tracking survey that measures and monitors media exposure and brand consumption. Achieving over 28,000 annually, 80 face-to-face interviews per day among a representative sample of population aged +12.


All purchases include a complimentary presentation of the report by our team. 

  • File Format


  • Slides


  • Contents

    This presentation includes charts with the following data:

    • Visit Incidence for Trade Channels Measured by MBP

    • TOM Awareness for Food Stores 

    • Past Week (PW) Food Store Visit Incidence

    • Share of last visit

    • Satisfaction with Product Availability 

    • Amount spent

    • Method of payment

    • Influence of shopper on choosing store

    • PW Drug Store Visit incidence

    • PW Drug Stores visited

    • Items purchased in Drug Stores

    • P30D Club Store Visit Incidence

    • Club Stores Visited

    • Items purchased in Drug Stores

    • Share of Place of Purchase for MBP Categories

    • Duplicity across channels visited

    • Other relevant information

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