Trade Purchase Indicators - 2019
Utilizing MBP´s daily tracking consumer research tool, Gaither has built a presentation analyzing the key trade channels in the Island, looking at consumer dynamics with each, and the duplicity among them.
MBP or Media Brand Profiles
Gaither's own ongoing consumer-based tracking survey that measures and monitors media exposure and brand consumption. Achieving over 28,000 annually, 80 face-to-face interviews per day among a representative sample of population aged +12.
All purchases include a complimentary presentation of the report by our team.
File Format
PDF
Slides
28
Contents
This presentation includes charts with the following data:
Visit Incidence for Trade Channels Measured by MBP
TOM Awareness for Food Stores
Past Week (PW) Food Store Visit Incidence
Share of last visit
Satisfaction with Product Availability
Amount spent
Method of payment
Influence of shopper on choosing store
PW Drug Store Visit incidence
PW Drug Stores visited
Items purchased in Drug Stores
P30D Club Store Visit Incidence
Club Stores Visited
Items purchased in Drug Stores
Share of Place of Purchase for MBP Categories
Duplicity across channels visited
Other relevant information