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QUALITATIVE RESEARCH

And our commitment to Excellence

  • We have the expertise. Over 15 years of experience conducting Qualitative Research, including numerous focus groups, large panels, mystery shopper, in-depth interviews, and much more.

  • We have a roster of highly qualified and experienced moderators. Our moderating team has ample knowledge and experience working with a diverse clientele.

  • Specialized logistics team. Our client service team works hand-in-hand with the client to ensure that the highest satisfaction levels are met every time. Our team is comprised of project managers, technology specialists, in-house recruiters, catering & hosting personnel.

  • In-house Recruitment Department. A strict and rigorous screening process ensures that our recruitment falls under project specifications and blocks ‘professional participants’ from our database system.

  • Ability to host and manage Special Projects and Large Panels for a variety of fields. We have un-matched experience organizing and conducting out-of-the-box projects, for clients such as the Chamber of Food & Marketing of Puerto Rico, the Puerto Rico Tourism Company and Banco Popular, among others.

 

QUALITATIVE PRINCIPLES

For Outstanding Results

Informative Interview

IN HOUSE RECRUITMENT DEPARTMENT

Strict and rigorous screening process ensures the value of the study.

Standing Meeting

STATE OF THE ART FACILITIES

Newly remodeled hybrid facilities able to adapt to the studies specific needs and requirements.
See them for yourself!

Casual Business Meeting

ISLAND WIDE ACCESSIBILITY

We conduct Qualitative Studies across the island.

Giving a Presentation

HIGHLY QUALIFIED MODERATORS

Our moderating team has ample knowledge and experience with over 10 years of experience.

 

SAN JUAN RESEARCH FACILITY

Located at the heart of Santurce, this thriving district is the center of many entrepreneurship projects. The perfect location for our endeavors.

 
Gaither Multi Purpose Facility

Gaither Multi Purpose Facility

Gaither Multi Purpose Facility

Gaither Multi Purpose Facility

Gaither Multi Purpose Facility

Gaither Multi Purpose Facility

Gaither Multi Purpose Facility

Gaither Multi Purpose Facility

Gaither Multi Purpose Facility

Gaither Multi Purpose Facility

Gaither Multi Purpose Facility

Gaither Multi Purpose Facility

Gaither Multi Purpose Facility

Gaither Multi Purpose Facility

Gaither Multi Purpose Facility

Gaither Multi Purpose Facility

Gaither Multi Purpose Facility

Gaither Multi Purpose Facility

Gaither Multi Purpose Facility

Gaither Multi Purpose Facility

MULTI PURPOSE HYBRID FACILITY

Focus Group Salons
Theater
Wet Bar
Test Kitchen
Product Showing
TV Commercials

Our recently renovated, state of the art, Multi-Purpose Test Facilities is perfect for a wide range of uses cases, from product tasting to recording commercials. It has a 26 ft granite top wet bar, a state of the art Test Kitchen, Ceiling Mounted Projector with Stereo Sound System, and all while being able to comfortably accommodate 100 individuals.

Gaither Focus Group

Gaither Focus Group

Gaither Focus Group

Gaither Focus Group

Gaither Focus Group

Gaither Focus Group

Gaither Focus Group

Gaither Focus Group

Gaither Focus Group

Gaither Focus Group

FOCUS GROUPS

Online and Mobile

One on One / In-Depth Interview

Emotional Branding (PR Exclusive)

Taste Testing

Exhibit 

Our qualitative research facilities are superior in the market, and, combined with our staff´s expertise, we help clients discover crucial consumer insights, or to confirm hunches.

 

IT ALL STARTS WITH A INTRODUCTORY CONSULTATION

Looking for answers regarding the market and its consumers but not sure where to turn? Need help planning or executing a Focus Group or Qualitative Research? Let us guide you. Gaither can help your organization find answers to markets trends and behavior. Take the first step that help your business acquire crucial market insight and make insightful well-informed decisions.

Image by Lukas Blazek